HOLLYWOOD AGENT

Account-specific promotions tied to Hollywood home-video releases allow retailers to cut through the competitive clutter in the marketplace.It makes perfect sense for chains to piggyback off the thousands of dollars spent by both the studios and their co-promotional partners on big releases. Such efforts have been successfully executed by national and regional mass merchandisers. They give retailers

Account-specific promotions tied to Hollywood home-video releases allow retailers to cut through the competitive clutter in the marketplace.

It makes perfect sense for chains to piggyback off the thousands of dollars spent by both the studios and their co-promotional partners on big releases. Such efforts have been successfully executed by national and regional mass merchandisers. They give retailers a unique sales position and create added in-store excitement.

So far, however

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