HOME IN ON DEMOGRAPHIC DATA, RETAILERS URGED

LOS ALAMITOS, Calif. -- With cultural and ethnic consumer demographics changing so quickly, retailers are finding it difficult to satisfy the needs of a more diverse shopping clientele.Many retailers are turning to less conventional produce items with the hopes of attracting a wider clientele, according to Karen Caplan, president of Frieda's, a specialty produce company based here."It's a challenge,"

LOS ALAMITOS, Calif. -- With cultural and ethnic consumer demographics changing so quickly, retailers are finding it difficult to satisfy the needs of a more diverse shopping clientele.

Many retailers are turning to less conventional produce items with the hopes of attracting a wider clientele, according to Karen Caplan, president of Frieda's, a specialty produce company based here.

"It's a challenge," Caplan said. "What we're hearing from retailers is that they're gaining all

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