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Americans are used to being spoiled with year-round availability of produce. But in the summer, they are reminded that produce can actually be grown nearby, and not only harvested in far-off places.To cash in on this, more and more retailers are bringing local produce into their departments and making a bigger deal out of its very seasonal availability.The merchandisers have discovered that the "local"

Americans are used to being spoiled with year-round availability of produce. But in the summer, they are reminded that produce can actually be grown nearby, and not only harvested in far-off places.

To cash in on this, more and more retailers are bringing local produce into their departments and making a bigger deal out of its very seasonal availability.

The merchandisers have discovered that the "local" angle to marketing gives the department a farm-friendly, fresh image.

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