HOME MEAL REPLACEMENT CALLED A HOT TICKET TO HIGHER VOLUME

Supermarket home meal replacement can amount to more than a stopgap measure against Boston Market.If done right, fresh home meal programs can help delis double or triple their contribution to store sales, said Dan Giacoletto, national merchandising and promotions manager at Bongrain Cheese USA, New Holland, Pa. Giacoletto has more than 20 years experience in the deli and food-service industries."Currently,

Supermarket home meal replacement can amount to more than a stopgap measure against Boston Market.

If done right, fresh home meal programs can help delis double or triple their contribution to store sales, said Dan Giacoletto, national merchandising and promotions manager at Bongrain Cheese USA, New Holland, Pa. Giacoletto has more than 20 years experience in the deli and food-service industries.

"Currently, the average supermarket deli accounts for 4% to 6% of store sale

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