HOME OFFICE PAPER VOLUME PILES UP IN BIG Y EVENT

SPRINGFIELD, Mass. -- Big Y Foods here has found that supermarkets can benefit from the burgeoning home office market.Copy and fax paper moved so fast in a chainwide, one-week promotion that some stores sold out within days, according to the supplier of the promotion.Offering a nontraditional supermarket item like copy paper can help combat mass merchandisers, which often run food promotions to draw

SPRINGFIELD, Mass. -- Big Y Foods here has found that supermarkets can benefit from the burgeoning home office market.

Copy and fax paper moved so fast in a chainwide, one-week promotion that some stores sold out within days, according to the supplier of the promotion.

Offering a nontraditional supermarket item like copy paper can help combat mass merchandisers, which often run food promotions to draw traffic, said Jan Winn, director of health and beauty care and general merch

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