HOME SHOPPING DELIVERING FOR SUPERVALU SHOP 'N SAVE

PITTSBURGH -- A new home shopping and delivery initiative launched here by the Shop 'n Save division of Supervalu, Minneapolis, is winning repeat customers and generating higher-than-expected orders in perishables.Those are among the preliminary results for the Shop From Home program introduced two months ago, according to Ed Fee, Shop 'n Save Group area marketing director for Supervalu's Northeast

PITTSBURGH -- A new home shopping and delivery initiative launched here by the Shop 'n Save division of Supervalu, Minneapolis, is winning repeat customers and generating higher-than-expected orders in perishables.

Those are among the preliminary results for the Shop From Home program introduced two months ago, according to Ed Fee, Shop 'n Save Group area marketing director for Supervalu's Northeast Regional Division, New Stanton, Pa.

"The surprising thing to us is the amount

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TAGS: Supervalu