HOME SHOPPING GROUNDED BY WADE'S AFTER POOR PILOT

CHRISTIANSBURG, Va. -- Home shopping may ultimately have the potential to dramatically alter the way consumers buy groceries, but Wade's Supermarket here said it had next to no effect on its customers during a home-shopping program test.David McIntyre, data processing manager at Wade's, said its pilot of home shopping late proved unsuccessful. While many customers signed up to use the service, it

CHRISTIANSBURG, Va. -- Home shopping may ultimately have the potential to dramatically alter the way consumers buy groceries, but Wade's Supermarket here said it had next to no effect on its customers during a home-shopping program test.

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