HOME SHOPPING GROUNDED BY WADE'S AFTER POOR PILOT

CHRISTIANSBURG, Va. -- Home shopping may ultimately have the potential to dramatically alter the way consumers buy groceries, but Wade's Supermarket here said it had next to no effect on its customers during a home-shopping program test.David McIntyre, data processing manager at Wade's, said its pilot of home shopping late proved unsuccessful. While many customers signed up to use the service, it

CHRISTIANSBURG, Va. -- Home shopping may ultimately have the potential to dramatically alter the way consumers buy groceries, but Wade's Supermarket here said it had next to no effect on its customers during a home-shopping program test.

David McIntyre, data processing manager at Wade's, said its pilot of home shopping late proved unsuccessful. While many customers signed up to use the service, it only attracted two actual users.

"The break-even point for profitability was cal

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