HOME IS STILL WHERE THE MEALS ARE: STUDY

LOS ANGELES -- New consumer research from the Food Marketing Institute, Washington, shows that consumers still want to eat at home, and indeed are doing so most of the time, despite the fact that they may not have the time or the inclination to cook that home meal. That could be good news for supermarkets chasing after the meals business, but only if they fully understand what their consumers want

LOS ANGELES -- New consumer research from the Food Marketing Institute, Washington, shows that consumers still want to eat at home, and indeed are doing so most of the time, despite the fact that they may not have the time or the inclination to cook that home meal. That could be good news for supermarkets chasing after the meals business, but only if they fully understand what their consumers want from a meals program and how the supermarket culture must change to give that to them, said an i

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