HOMEGROCER JUMPS INTO FRESH PRODUCE DELIVERIES

BELLEVUE, Wash. (FNS) -- HomeGrocer.com is using fresh produce as a lure to develop new customers in Western Washington. Customers placing their first order with the Internet on-line-based company receive a free sample bag of fruits and vegetables when their order is delivered to their home. The retail value of the produce is more than $15, according to company officials.The promotion comes on the

BELLEVUE, Wash. (FNS) -- HomeGrocer.com is using fresh produce as a lure to develop new customers in Western Washington. Customers placing their first order with the Internet on-line-based company receive a free sample bag of fruits and vegetables when their order is delivered to their home. The retail value of the produce is more than $15, according to company officials.

The promotion comes on the heels of consumer research, said Jon Landers, vice president, marketing and sales for t

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