OKLAHOMA CITY -- Homeland Stores here will begin a new promotional thrust this week to boost nonfood volume an additional 5% of total store sales. The chain's nonfood revenue, including pharmacy, currently represents 15% of total store sales.
Weekly store circulars will now devote a full back page to nonfood specials beginning Jan. 17. The page will feature 20 to 24 nonfood items at reduced prices. Homeland pharmacies also will be promoted on the page.
A full nonfood page in t