HOMELAND COURTING LOYAL CARDHOLDERS

OKLAHOMA CITY -- Homeland Stores here is refining its new frequent shopper program to offer the highest level of discounts to the most loyal customers.The retailer will begin analyzing data from the program by late December to determine which cardholders shop most frequently or spend a large amount of money at Homeland stores each month. These consumers then will be targeted with further discounts

OKLAHOMA CITY -- Homeland Stores here is refining its new frequent shopper program to offer the highest level of discounts to the most loyal customers.

The retailer will begin analyzing data from the program by late December to determine which cardholders shop most frequently or spend a large amount of money at Homeland stores each month. These consumers then will be targeted with further discounts at the point of sale.

"We plan to do more multitiered discounts than what we're

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