HOMELAND TEST OF FAKES PROVES REAL SALES DRAW

OKLAHOMA CITY -- In a move to boost lucrative party sales, Homeland Stores here put a fake submarine sandwich and two fake party trays on top of a deli case in one of its stores.So far, the test, which began in December, appears to be succeeding, said Joel Turner, deli-bakery merchandising director for the 112-unit chain."I don't have figures specifically on the sandwiches, but I can easily say that

OKLAHOMA CITY -- In a move to boost lucrative party sales, Homeland Stores here put a fake submarine sandwich and two fake party trays on top of a deli case in one of its stores.

So far, the test, which began in December, appears to be succeeding, said Joel Turner, deli-bakery merchandising director for the 112-unit chain.

"I don't have figures specifically on the sandwiches, but I can easily say that inquiries about subs are up 30% to 40% since we put this up in December. And

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