OKLAHOMA CITY -- Homeland Stores here is using its frequent-shopper card to set itself apart from its main competition, Wal-Mart Supercenters and Albertson's.
tivating other customers to shop Homeland more frequently.
"We think this card will be a strategic tool," he said. "We can develop it. We can refine it. We think it can be important in building profitable sales."
In addition to its high-low promotional strategy, Homeland will compete on other fronts, including