HOMELAND USES CARD TO STAND OUT FROM PACK

OKLAHOMA CITY -- Homeland Stores here is using its frequent-shopper card to set itself apart from its main competition, Wal-Mart Supercenters and Albertson's. tivating other customers to shop Homeland more frequently."We think this card will be a strategic tool," he said. "We can develop it. We can refine it. We think it can be important in building profitable sales."In addition to its high-low promotional

OKLAHOMA CITY -- Homeland Stores here is using its frequent-shopper card to set itself apart from its main competition, Wal-Mart Supercenters and Albertson's.

tivating other customers to shop Homeland more frequently.

"We think this card will be a strategic tool," he said. "We can develop it. We can refine it. We think it can be important in building profitable sales."

In addition to its high-low promotional strategy, Homeland will compete on other fronts, including

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