HONEY BOARD PROMOTION CAUSING A SWEET BUZZ

LONGMONT, Colo. -- Based on the success of a test conducted more than a year ago in two supermarket chains, the National Honey Board here last week launched a four-week promotion in approximately 12,000 stores nationwide that will emphasize the health benefits of honey while also giving consumers suggestions on using it.The January promotion will use in-store radio, where available, shopping cart

LONGMONT, Colo. -- Based on the success of a test conducted more than a year ago in two supermarket chains, the National Honey Board here last week launched a four-week promotion in approximately 12,000 stores nationwide that will emphasize the health benefits of honey while also giving consumers suggestions on using it.

The January promotion will use in-store radio, where available, shopping cart ads, and take-ones near the honey, which is often merchandised with jams and jellies or

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