HONING NONFOOD

Supermarkets became a lot more savvy this year in merchandising high-margin nonfood categories.Grocery chains responded to time-pressed shoppers looking to make their shopping trips more efficient with complete, dedicated nonfood departments. They rolled out extensive variety, added new segments to satisfy lifestyles, and repositioned nonfood in synergistic ways that take better advantage of the entire

Supermarkets became a lot more savvy this year in merchandising high-margin nonfood categories.

Grocery chains responded to time-pressed shoppers looking to make their shopping trips more efficient with complete, dedicated nonfood departments. They rolled out extensive variety, added new segments to satisfy lifestyles, and repositioned nonfood in synergistic ways that take better advantage of the entire grocery store.

The level of sophistication grocers reached in nonfood

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