HOOFING IT

A growing number of retailers are discovering that a proprietary, branded beef program, developed with packers or trade associations as a partner, can boost sales of red meat, as well as the department's quality profile.There's plenty of business to round up: According to Cattle-Fax, Denver, 2002 per-capita consumption is expected to approach 67.3 pounds per person this year, only a marginal decrease

A growing number of retailers are discovering that a proprietary, branded beef program, developed with packers or trade associations as a partner, can boost sales of red meat, as well as the department's quality profile.

There's plenty of business to round up: According to Cattle-Fax, Denver, 2002 per-capita consumption is expected to approach 67.3 pounds per person this year, only a marginal decrease from 68 pounds in 2001. By comparison, poultry consumption was 78 pounds last year.<

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