Hoop Dreams

Fans in the stands, a court, three-point line, scoreboard and, of course, hoop and net. Sound like a basketball game? That's exactly the idea of the new Detroit Pistons departments located inside two Meijer stores in Auburn Hills and Rochester Hills, Mich. A variety of in-store media and other materials have turned part of the food and general merchandise stores into near replicas of The Palace, the

Fans in the stands, a court, three-point line, scoreboard and, of course, hoop and net. Sound like a basketball game?

That's exactly the idea of the new Detroit Pistons departments located inside two Meijer stores in Auburn Hills and Rochester Hills, Mich. A variety of in-store media and other materials have turned part of the food and general merchandise stores into near replicas of The Palace, the Pistons stadium in Auburn Hills.

“We're transporting Meijer consumers into the

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