Hoop Dreams

Fans in the stands, a court, three-point line, scoreboard and, of course, hoop and net. Sound like a basketball game? That's exactly the idea of the new Detroit Pistons departments located inside two Meijer stores in Auburn Hills and Rochester Hills, Mich. A variety of in-store media and other materials have turned part of the food and general merchandise stores into near replicas of The Palace, the

Fans in the stands, a court, three-point line, scoreboard and, of course, hoop and net. Sound like a basketball game?

Register to view the full article