HOPE SPRINGS ETERNAL IN CLEANING CATEGORY

Cross merchandising and new-product lineups are among the new approaches retailers are taking in the spring-cleaning category this season .These new strategies are an effort to head off consumer defection to mass merchandisers, such as Wal-Mart and Target."Mass merchandisers have made shopping for cleaning supplies an event for the consumer," said Gary Evey, communications manager at Spartan Stores.

Cross merchandising and new-product lineups are among the new approaches retailers are taking in the spring-cleaning category this season .

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