HOT AND SWEET

As the winter holidays approach, retailers are gearing up for brisk sales in frozen pies, cakes and pie crusts."We've got everybody cutting the product in at retail, and ads set up. Thanksgiving is where you want to hit real hard. You want to get the product in there, because people anticipate. They get into the holiday spirit, and they bake more," said Jim Ryan, business development manager for Pezrow-New

As the winter holidays approach, retailers are gearing up for brisk sales in frozen pies, cakes and pie crusts.

"We've got everybody cutting the product in at retail, and ads set up. Thanksgiving is where you want to hit real hard. You want to get the product in there, because people anticipate. They get into the holiday spirit, and they bake more," said Jim Ryan, business development manager for Pezrow-New England, a broker in Foxboro, Mass.

The trend back toward high-indulge

Register to view the full article

Already a member? .