HOT BEVERAGES

Beverages are hot, hot, hot. A slew of colorful, uniquely flavored and unusually marketed products have propelled the previously flagging beverage aisle forward with the force of a geyser. While the new entries may not be establishing decade-long dynasties, retailers on both coasts agree that the new influx of products has put the buzz back in the beverage category."Beverage is definitely a hot category

Beverages are hot, hot, hot. A slew of colorful, uniquely flavored and unusually marketed products have propelled the previously flagging beverage aisle forward with the force of a geyser. While the new entries may not be establishing decade-long dynasties, retailers on both coasts agree that the new influx of products has put the buzz back in the beverage category.

"Beverage is definitely a hot category right now, driven by new items and packages. This is the start of what I see to b

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