HOT BREADS OF CONTENTION

Americans are moving away from their white-bread ways. While they haven't forsaken the standard loaf of white bread -- not by a long shot -- consumers are trying their hand at specialty breads to jazz up their sandwiches.Retailers contacted by SN reported that "light" breads also are continuing to make headway into the health-conscious diet, and private labels still rule.Indeed, according to A.C.

Americans are moving away from their white-bread ways. While they haven't forsaken the standard loaf of white bread -- not by a long shot -- consumers are trying their hand at specialty breads to jazz up their sandwiches.

Retailers contacted by SN reported that "light" breads also are continuing to make headway into the health-conscious diet, and private labels still rule.

Indeed, according to A.C. Nielsen, Schaumburg, Ill., private-label breads brought in slightly more than $

Register to view the full article

test - Advanced Registered User

Already a member? .