HOT FOR BREAKFAST

Frozen breakfast items -- which offer busy consumers microwavable, toastable and "grab-and-go" options -- are being marketed for convenience in supermarket breakfast centers.The amount of space devoted to frozen breakfast items, especially in newer stores, is a tip-off to their popularity. For example, a remodeled Waldbaum's unit in Stony Brook, N.Y., open about a year and a half, devotes 10 doors

Frozen breakfast items -- which offer busy consumers microwavable, toastable and "grab-and-go" options -- are being marketed for convenience in supermarket breakfast centers.

The amount of space devoted to frozen breakfast items, especially in newer stores, is a tip-off to their popularity. For example, a remodeled Waldbaum's unit in Stony Brook, N.Y., open about a year and a half, devotes 10 doors to breakfast and has labeled the section as such. Three adjacent doors are devoted to j

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