HOT CHARACTERS HEAD TOWARD SUPERMARKET SHELVES

NEW YORK -- While mass-market-friendly movie and television properties dominated the floor at the Licensing 2001 International trade show here earlier this month, other non-entertainment properties that were showcased leaned toward a more specific audience -- the supermarket shopper. SN scoped out several opportunities for the food channel among the 4,700 properties on display, including some that

NEW YORK -- While mass-market-friendly movie and television properties dominated the floor at the Licensing 2001 International trade show here earlier this month, other non-entertainment properties that were showcased leaned toward a more specific audience -- the supermarket shopper. SN scoped out several opportunities for the food channel among the 4,700 properties on display, including some that are just hitting grocery-store shelves for the first time.

"Supermarkets are getting mor

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