'HOT' SUNDOWN VITAMINS SHINE ON KROGER

CINCINNATI -- Kroger Co. here is rolling out part of the Sundown vitamin line to banner stores in all 11 Kroger Marketing Areas following a yearlong test at three of its KMAs.The retailer will merchandise 127 stockkeeping units including such noncore items as shark cartilage, gingko biloba and grapeseed extract as well as hot products like Saint John's Wort and glucosamine chondroitin, said Jim Airaghi,

CINCINNATI -- Kroger Co. here is rolling out part of the Sundown vitamin line to banner stores in all 11 Kroger Marketing Areas following a yearlong test at three of its KMAs.

The retailer will merchandise 127 stockkeeping units including such noncore items as shark cartilage, gingko biloba and grapeseed extract as well as hot products like Saint John's Wort and glucosamine chondroitin, said Jim Airaghi, vice president of special markets for Rexall Sundown, Boca Raton, Fla.

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TAGS: Kroger