HOT TO TROT

Frozen breakfast items have been getting the cold shoulder from consumers, most of whom no longer have the time for a sit-down meal.So the category is innovating itself. Products are now tailored to match the mobile lifestyles evident in U.S. households."Convenience is the biggest factor in any breakfast food because parents are wanting to get their kids off to day care or, soon, off to school so

Frozen breakfast items have been getting the cold shoulder from consumers, most of whom no longer have the time for a sit-down meal.

So the category is innovating itself. Products are now tailored to match the mobile lifestyles evident in U.S. households.

"Convenience is the biggest factor in any breakfast food because parents are wanting to get their kids off to day care or, soon, off to school so they can go to work themselves," said Tim Cummisky, grocery manager for Highlan

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