WASHINGTON -- Consumers will be spending over $1.1 billion on refrigerated ready-to-eat products for Memorial Day weekend, according to a study conducted by Nielsen North America, Schaumburg, Ill., for the Grocery Manufacturers of America here.
sales of dairy dips and spreads will jump 40%, or $22 million, followed by cocktail franks with a 17% increase, or $4 million, and refrigerated yogurt sales at 14%, or $150.5 million. Projecting from a supermarket sales base for five weeks ending June 11, 1994, the data underscores the consumer demand for convenience, said C. Manly Molpus, GMA president and chief executive officer.
"Consumers will spend less time preparing and cooking for the Memorial Day holiday weekend, and more time enjoying meals with family and friends than ever before," he said.
