HOUSEHOLD PURCHASE DATA CALLED KEY

CHICAGO -- Brand marketers and retailers are now working together to increase sales by using household-specific purchase data, said an electronic marketing executive. "There are a few industry leaders who have taken new technology and the spirit of cooperation to a higher level," said Jim Keller, senior vice president of business development at DCI Cardmarketing, Manasquan, N.J. "Retailers are learning

CHICAGO -- Brand marketers and retailers are now working together to increase sales by using household-specific purchase data, said an electronic marketing executive. "There are a few industry leaders who have taken new technology and the spirit of cooperation to a higher level," said Jim Keller, senior vice president of business development at DCI Cardmarketing, Manasquan, N.J. "Retailers are learning how to focus on customer needs, and are making sure they hang on to their valuable customer

Register to view the full article

test - Advanced Registered User

Already a member? .