HOUSEWARES, GROCERY MIX SPARKS FIESTA SALES

HOUSTON -- Everyday in-line housewares sales at Fiesta Mart shot up 30% after the mix was integrated with related grocery items, according to local observers. Formerly located in general merchandise sections, gadgets are now close to jarred pickles and salad dressings, while plasticware has been moved to the juice aisle and bakeware to the baking section. At the same time, the soap aisle now features

HOUSTON -- Everyday in-line housewares sales at Fiesta Mart shot up 30% after the mix was integrated with related grocery items, according to local observers. Formerly located in general merchandise sections, gadgets are now close to jarred pickles and salad dressings, while plasticware has been moved to the juice aisle and bakeware to the baking section. At the same time, the soap aisle now features kitchen domestics, stick goods, and pots and pans.

The sales increase, reported in Ja

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