Housewares to Put Focus on Promotions

NEW YORK Supermarket buyers at the upcoming International Home & Housewares Show will see a rejuvenated exhibit area for traffic-lifting continuity, seasonal, regional and in-and-out promotions, consumer incentives and custom merchandise, organizers said this month. The exhibit area will be unified as Promotion in Motion and cover 20,000 square feet, the same as last year when these suppliers assembled

NEW YORK — Supermarket buyers at the upcoming International Home & Housewares Show will see a rejuvenated exhibit area for traffic-lifting continuity, seasonal, regional and in-and-out promotions, consumer incentives and custom merchandise, organizers said this month.

The exhibit area will be unified as Promotion in Motion and cover 20,000 square feet, the same as last year when these suppliers assembled at the show under the identity of the now-defunct Association of Retai

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TAGS: Marketing