HOUSTON RETAILERS ARE THRIVING ON DIVERSITY

HOUSTON -- Supermarkets here are ahead of the curve when it comes to retail marketing.A tour of four leading chains revealed that this city's retailers are successfully drawing diverse customers into their stores with the right products, promotions and services.For example, at Kroger's Signature store at 1801 S. Voss, Chinese New Year's displays beckoned Asian shoppers who celebrate this popular holiday.

HOUSTON -- Supermarkets here are ahead of the curve when it comes to retail marketing.

A tour of four leading chains revealed that this city's retailers are successfully drawing diverse customers into their stores with the right products, promotions and services.

For example, at Kroger's Signature store at 1801 S. Voss, Chinese New Year's displays beckoned Asian shoppers who celebrate this popular holiday. An endcap in Center Store displayed soy sauce, fried-rice seasonin

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TAGS: Kroger