HOW CONVENIENCE IS BEING TRUMPED IN ONE KEY CATEGORY

A telling observation is made in this week's Supermarket Beverage special report: The beverage category provides one of the few examples of a product line that's being moved by consumers away from being as convenient as possible and toward a form that requires more in-home preparation.Specifically, what's going on -- particularly with coffee -- is that preparation time is actually increasing. In the

A telling observation is made in this week's Supermarket Beverage special report: The beverage category provides one of the few examples of a product line that's being moved by consumers away from being as convenient as possible and toward a form that requires more in-home preparation.

Specifically, what's going on -- particularly with coffee -- is that preparation time is actually increasing. In the instance of coffee, more and more consumers are buying coffee in bean form, then grin

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