HOW ETHNIC MARKETING BUILDS RETAILER IMAGE

Do American supermarket chains truly understand the requirements of ethnic shoppers?A study unveiled this fall by Thomas Opinion Research, Woodbridge, Va., provided some interesting feedback about the Hispanic market, which is one of the biggest ethnic segments in the country. It found that while most Hispanics do their primary shopping at American-style chain supermarkets, only a third of the group

Do American supermarket chains truly understand the requirements of ethnic shoppers?

A study unveiled this fall by Thomas Opinion Research, Woodbridge, Va., provided some interesting feedback about the Hispanic market, which is one of the biggest ethnic segments in the country. It found that while most Hispanics do their primary shopping at American-style chain supermarkets, only a third of the group strongly agrees that these supermarkets understand their needs.

That res

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