HOW GIFT CARDS LENGTHENED THE HOLIDAY SELLING SEASON

As it develops, the year-end selling period was a stronger one and a longer one for many retail channels than had been anticipated just a few days ago.A longer one? So it seems, and upon that development hangs the reason why it was a stronger one. Let's take a closer look at what's going on for broad-line retailers and for supermarkets.First, let's define what is generally meant by the "year-end selling

As it develops, the year-end selling period was a stronger one and a longer one for many retail channels than had been anticipated just a few days ago.

A longer one? So it seems, and upon that development hangs the reason why it was a stronger one. Let's take a closer look at what's going on for broad-line retailers and for supermarkets.

First, let's define what is generally meant by the "year-end selling period." Up to now, it was considered to be the period between the Thank

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