HOW GIFT CARDS LENGTHENED THE HOLIDAY SELLING SEASON

As it develops, the year-end selling period was a stronger one and a longer one for many retail channels than had been anticipated just a few days ago.A longer one? So it seems, and upon that development hangs the reason why it was a stronger one. Let's take a closer look at what's going on for broad-line retailers and for supermarkets.First, let's define what is generally meant by the "year-end selling

As it develops, the year-end selling period was a stronger one and a longer one for many retail channels than had been anticipated just a few days ago.

Register to view the full article

TAGS: Walmart