HOW TO HOOK A SALE

SCHENECTADY, N.Y. -- Mardi Gras ends. Lent begins. When the partying is over on Ash Wednesday, the serious Lenten business of selling seafood in supermarkets is just getting started in earnest.Lent, the 40-day period during which Catholics traditionally consume lots of fish, is a time when supermarket seafood personnel are always excruciatingly busy, and the department logs some of the highest sales

SCHENECTADY, N.Y. -- Mardi Gras ends. Lent begins. When the partying is over on Ash Wednesday, the serious Lenten business of selling seafood in supermarkets is just getting started in earnest.

Lent, the 40-day period during which Catholics traditionally consume lots of fish, is a time when supermarket seafood personnel are always excruciatingly busy, and the department logs some of the highest sales figures of the year. At some chains, like Price Chopper Supermarkets, Schenectady, N.

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TAGS: Seafood