HOW TO MAKE PRIVATE LABEL STICK ON THE WEB?

Like the stocks owned by the companies offering the service, on-line grocery shopping has its ups and downs. Private label, a component of a supermarket's e-tail program, has been caught on the same roller coaster. As a result, observers say, the implications of marketing and selling store brands via the Internet are virtually unknown."Each Web site has different perspectives on what needs to be done.

Like the stocks owned by the companies offering the service, on-line grocery shopping has its ups and downs. Private label, a component of a supermarket's e-tail program, has been caught on the same roller coaster. As a result, observers say, the implications of marketing and selling store brands via the Internet are virtually unknown.

"Each Web site has different perspectives on what needs to be done. It's a gray area for us. We're trying to figure out how to do it right," said Craig

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