HOW TO MARKET PASSION

"Passion" could be the hot word in specialty stores, like Mollie Stone's, Burlingame, Calif., which emphasizes Passions and Essentials, according to owner David Bennett. Or Kings Super Markets, Parsippany, N.J., which says "Passionate About Food" on its grocery bags and receipts.Maurice and Elizabeth Gardner Adams, owners of Gardner's Market, Miami, say passion "is a key thing for us." "It's not on

"Passion" could be the hot word in specialty stores, like Mollie Stone's, Burlingame, Calif., which emphasizes Passions and Essentials, according to owner David Bennett. Or Kings Super Markets, Parsippany, N.J., which says "Passionate About Food" on its grocery bags and receipts.

Maurice and Elizabeth Gardner Adams, owners of Gardner's Market, Miami, say passion "is a key thing for us." "It's not on our bags, passion, but it is there," said Maurice Adams, the president of the company.

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