HOW THE MASTERS EARN THE NAME

Industry players shed light on the ways that master brokers prove handy, from helping spruce up an existing line, to restructuring an entire controlled brand strategy.Big Y Foods, Springfield, Mass., inherited master broker Daymon Associates, based in Stamford Conn., through its alliance with the buying group Topco, Skokie, Ill., as part of a greater "commitment to expand the private-label program

Industry players shed light on the ways that master brokers prove handy, from helping spruce up an existing line, to restructuring an entire controlled brand strategy.

Big Y Foods, Springfield, Mass., inherited master broker Daymon Associates, based in Stamford Conn., through its alliance with the buying group Topco, Skokie, Ill., as part of a greater "commitment to expand the private-label program and make this thing happen," according to Dan Lescoe, vice president of sales and marke

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