HOW SHOULD SUPERMARKETS MEET THE CHANGING EXPECTATIONS OF TOMORROW'S CONSUMERS TODAY?

Shoppers want convenience, value, selection and a little excitement from their shopping experience, and will want even more in the future. They will be buying more fresh foods in the next three to five years, although they may not be buying them in supermarkets. g strategies leap from EDLP to high-low and on to micromarketing.Now it's the Internet that is being talked about as the next revolution

Shoppers want convenience, value, selection and a little excitement from their shopping experience, and will want even more in the future. They will be buying more fresh foods in the next three to five years, although they may not be buying them in supermarkets.

g strategies leap from EDLP to high-low and on to micromarketing.

Now it's the Internet that is being talked about as the next revolution that will stand the traditional models of retailing on their collective heads.

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