HOW STARBUCKS PLUNGED INTO GROCERY COMPETITION

KALAMAZOO, Mich. -- "It's not about the coffee! It's about the people, stupid!" That's the reminder Starbucks Corporation leaders often use when they debate entering a potential new market for their treasured brand, says Ted Garcia, the coffee-house concept's executive vice president of supply chain and coffee operations.Garcia outlined how this guiding principle helped the company develop and implement

KALAMAZOO, Mich. -- "It's not about the coffee! It's about the people, stupid!" That's the reminder Starbucks Corporation leaders often use when they debate entering a potential new market for their treasured brand, says Ted Garcia, the coffee-house concept's executive vice president of supply chain and coffee operations.

Garcia outlined how this guiding principle helped the company develop and implement a retail grocery coffee program during the 34th Annual Food Marketing Conference,

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