HOW SUPERMARKETS ARE RESPONDING

The supermarket industry is rousing itself from the comfy merchandising attitude that has come from being the leader in candy sales volume. In many cases, operators have been getting truly proactive for the first time in years, with a little help from their candy vendor friends.Here's a sampling changes being made among chains interviewed by SN."We're trying to offset the competition with more rigid

The supermarket industry is rousing itself from the comfy merchandising attitude that has come from being the leader in candy sales volume. In many cases, operators have been getting truly proactive for the first time in years, with a little help from their candy vendor friends.

Here's a sampling changes being made among chains interviewed by SN.

"We're trying to offset the competition with more rigid deals and with seasonal promotion and increased advertising," said Peter J

Register to view the full article

Already a member? .