HOW TWO TRADING PARTNERS COLLABORATED TO LIFT SALES

Can collaboration between trading partners aimed at improving supply chain practices possibly produce results that would make the effort collaboration requires worth it?Based on the experiences of Safeway and Kraft Foods, the answer seems to be yes. Kraft sells some 300 million pounds of product to Safeway annually, so the stakes are high.Details of a collaboration initiative between those trading

Can collaboration between trading partners aimed at improving supply chain practices possibly produce results that would make the effort collaboration requires worth it?

Based on the experiences of Safeway and Kraft Foods, the answer seems to be yes. Kraft sells some 300 million pounds of product to Safeway annually, so the stakes are high.

Details of a collaboration initiative between those trading partners were published not long ago in a booklet issued by Grocery Manufactur

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