HURDLES IN THE AISLES

Some major product categories in center store were dealt major challenges this year, which kept the merchandising decision makers at supermarket chains on their toes.Here's a handful of specific events that shaped the challenge in 1994 most acutely:Rough weather in Brazil ravaged the coffee crop, sent wholesale and retail prices soaring and shook up the commercial ground coffee market.General Mills

Some major product categories in center store were dealt major challenges this year, which kept the merchandising decision makers at supermarket chains on their toes.

Here's a handful of specific events that shaped the challenge in 1994 most acutely:

Rough weather in Brazil ravaged the coffee crop, sent wholesale and retail prices soaring and shook up the commercial ground coffee market.

General Mills tried to turn down the volume on couponing and slow down the

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