HY-VEE CEASES UPROMISE PROGRAM

DES MOINES, Iowa -- As many as 30,000 Hy-Vee shoppers who earned rebates toward college savings funds through U-Promise are no longer able to do so.The retailer, based here, is the largest among several food retailers whose U-Promise programs have been affected by last week's expiration of an agreement between UPromise and a third-party data processor, Catalina Marketing, which provided scan data

DES MOINES, Iowa -- As many as 30,000 Hy-Vee shoppers who earned rebates toward college savings funds through U-Promise are no longer able to do so.

The retailer, based here, is the largest among several food retailers whose U-Promise programs have been affected by last week's expiration of an agreement between UPromise and a third-party data processor, Catalina Marketing, which provided scan data between retailers and UPromise. Hy-Vee, which is in the process of upgrading its registe

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