HY-VEE MEAL AD SCORES WITH BASKETBALL TIE-IN

CHARITON, Iowa -- Hy-Vee here called customers' attention to its fresh meals and prepared foods with a "March Madness Meals" full-color hand-out circulated last month.The front of the hand-out featured a photo of a plate of fried chicken, a basket of rolls and two side dishes, with "March Madness Meals" in large type heading the page. A carton with folding handles in the background had this message

CHARITON, Iowa -- Hy-Vee here called customers' attention to its fresh meals and prepared foods with a "March Madness Meals" full-color hand-out circulated last month.

The front of the hand-out featured a photo of a plate of fried chicken, a basket of rolls and two side dishes, with "March Madness Meals" in large type heading the page. A carton with folding handles in the background had this message on it: "Just Like Home." No price was listed for the chicken meal.

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