HY-VEE SETS LAYOUT SHIFT: PRODUCE GOES TO THE FRONT

WEST DES MOINES, Iowa -- Hy-Vee Food Stores here is planning a move that will put the produce sections in the front of its 166 stores by the year 2000.Hy-Vee officials believe the future in the grocery industry is in the produce pool, and they say that the "Produce 2000" initiative is part of that company's dive-in philosophy, while many in the industry are content with just getting their feet wet."This

WEST DES MOINES, Iowa -- Hy-Vee Food Stores here is planning a move that will put the produce sections in the front of its 166 stores by the year 2000.

Hy-Vee officials believe the future in the grocery industry is in the produce pool, and they say that the "Produce 2000" initiative is part of that company's dive-in philosophy, while many in the industry are content with just getting their feet wet.

"This is an initiative to update all our produce sections in all our stores,"

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