HY-VEE UNIT IN HIGH GEAR TO ROLL WITH DRIVE-THROUGH

DES MOINES, Iowa -- Nearly a year after Hy-Vee Food Stores installed a drive-through window in a unit on the south side of town, the chain is renewing its commitment to making the experiment work.Cents-off coupons, direct-mail ads, a blitz of radio spot ads, 99-cent kids meals and free newspapers with a meal, have all been enlisted to help punch up business at the drive-through window.And Hy-Vee,

DES MOINES, Iowa -- Nearly a year after Hy-Vee Food Stores installed a drive-through window in a unit on the south side of town, the chain is renewing its commitment to making the experiment work.

Cents-off coupons, direct-mail ads, a blitz of radio spot ads, 99-cent kids meals and free newspapers with a meal, have all been enlisted to help punch up business at the drive-through window.

And Hy-Vee, based in West Des Moines, is in the process of hiring a full-time manager who w

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