IBIZ WATCH

RALEY'S SUPERMARKETS, Sacramento, Calif., has signed on with a new point-of-purchase services (POPS) in-store sign program for supermarket retailers. Raley's new in-store program will enable the chain to create tailored shelf-edge signs on a store-specific basis that includes product-specific messages from participating food manufacturers. "Raley's brings important new market coverage to our POPS

RALEY'S SUPERMARKETS, Sacramento, Calif., has signed on with a new point-of-purchase services (POPS) in-store sign program for supermarket retailers. Raley's new in-store program will enable the chain to create tailored shelf-edge signs on a store-specific basis that includes product-specific messages from participating food manufacturers. "Raley's brings important new market coverage to our POPS program, particularly in northern California," said a spokesperson from Insignia, which developed

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