ICE CREAM HEAT

Godzilla Vanilla, the I Scream Sandwich and "Why I Love Ice Cream" essays were just a few of the ingredients in this year's promotional recipes for National Ice Cream Month, held in July.In the Charlotte, N.C., metropolitan area, both Harris Teeter, based there, and Winn-Dixie Stores, based in Jacksonville, Fla., did extensive promotions this summer.Partnering with 10 YMCA summer camps, Harris Teeter

Godzilla Vanilla, the I Scream Sandwich and "Why I Love Ice Cream" essays were just a few of the ingredients in this year's promotional recipes for National Ice Cream Month, held in July.

In the Charlotte, N.C., metropolitan area, both Harris Teeter, based there, and Winn-Dixie Stores, based in Jacksonville, Fla., did extensive promotions this summer.

Partnering with 10 YMCA summer camps, Harris Teeter sponsored a contest that asked kids to tell the retailer about their favori

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