New fun flavors and packaging changes are setting the stage for a potentially strong year for ice cream sales, retailers say.
John Ayers, owner of Dairy Farms, Lansdale, Pa., distributor and broker, is proud of having obtained the new Breyers Ice Cream Parlor line of 16 flavors quickly, having shipped it to all his customers Feb. 7. "We all strive to be first," he said. "The reason being, that's what drives sales. If it comes out Feb. 7 and you get in the cases in the middle of April,