Ice Cream/Sherbet

As if last year's flat dollar sales weren't bad enough, ice cream is now down 3.9% in supermarkets. Even the frozen yogurt/tofu segment, which grew 6% last year, slipped 0.6%. The recessionary climate is part of the reason for the decline, but the movement toward healthier living plays a role as well. In response to the former, manufacturers are actively promoting their brands. As for the latter,

As if last year's flat dollar sales weren't bad enough, ice cream is now down 3.9% in supermarkets. Even the frozen yogurt/tofu segment, which grew 6% last year, slipped 0.6%. The recessionary climate is part of the reason for the decline, but the movement toward healthier living plays a role as well. In response to the former, manufacturers are actively promoting their brands. As for the latter, manufacturers have continued introducing a steady stream of better-for-you options. Edy's/Dreyer'

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